Crafting Your USP
Not being unique is one of the deadliest mistakes most people make when marketing their business. With an explosion of choice for buyers across all markets, it’s now more than ever that you need to differentiate your offer. Your USP is what states to the world why you
Read MoreQualifying Prospects with a Lead Magnet
Even in a narrow target market; you must not treat all prospects equally. The more money you can spend marketing to high-probability prospects, the better your chances are of converting them to a customer. Consider this: If you have £1,000 to spend on an advert and the campaign
Read MoreComponents of an Automated Sales Process
Some businesses have built a marketing infrastructure that constantly brings in new leads, follows them up, nurtures and converts them into customers who repeatedly purchase. Other businesses – in fact, I would say most businesses, do what we call “random acts of marketing. They throw an Ad up
Read MoreEducating and Nurturing Your Sales Leads
Let’s get one thing clear. You MUST stand out from the crowd of generic emails that exist if you want to grow your business. Your prospects don’t know you from Adam, so you have to give them a reason to invest their time and energy into consuming your
Read MoreGetting Rid of Problem Customers
Getting rid of customers is a foreign concept to most people, particularly those seeking rapid growth. Not getting rid of problem customers is likely costing you vast amounts of time, money and aggravation. You’ve likely heard that old business cliché “the customer is always right.” We’re here to
Read MoreSix Do’s and Don’ts of Email Marketing
Email is a more direct and personal way to engage with prospects and customers. Thanks to the proliferation of mobile phones. Pretty much everyone has email in their pocket or within easy reach.Building a database of email subscribers plays a central role in your online marketing strategy. A
Read MoreCreating Your Offer
This part is absolutely crucial, and this is where a lot of people get lazy by offering something boring like price discounting or by copying what their nearest competitor is doing. Remember, if you don’t give your potential customer a compelling reason as to why your offer is
Read MoreEntering the Conversation in Your Prospects Mind
We all have a conversation going on in our minds. Sometimes this is referred to as our inner voice. That conversation will be very different for a purchasing manager than for the engineer who wants the most expensive tools to do the job. Or for a Gen-X, then
Read More