Sales Funnel v’s Sales Pipeline
A sales funnel is a visual representation of the stages that a potential customer goes through as they move towards making a purchase. It typically includes steps such as Discover, consideration, and decision. The sales funnel helps sales teams understand where a customer is in the buying process
Read MoreThe Power of Sales Automation
Are you tired of spending countless hours on tedious administrative tasks or struggling to keep up with the demands of your sales funnel? It’s time to consider the power of sales automation. With the ability to streamline processes and reach out to a wider range of customers, sales
Read MoreCreating an Effective Sales Process
Before we dive into the crooks of this topic, let us back up slightly in order to clarify how we define a sales process. We view a Sales Process as a systematic approach to selling a product or service to a customer. It includes a series of steps
Read MoreThe Art of Customer Journey Mapping
Some businesses have built a sales outreach infrastructure that constantly brings in new leads, follows them up, nurtures them and converts them into customers who repeatedly purchase. Other businesses – in fact, most businesses – do what we call “random acts of marketing”. They throw an ad up
Read MoreHow to Ask for Referrals
So many people just wait to be discovered. Wait to be picked. Wait to be referred to. You, however (we will assume) are looking to grow, which means you need to make things happen for yourself. You can’t just wait for them to happen to you. With this
Read MoreIncreasing Customer Value
The general situation with businesses that we work with is that they spend a disproportionate amount of time looking for new customers when an absolute goldmine is staring them in the face ¯\(©¿©)/¯. Their customer base! Most businesses lose between 15% to 20% of their customers each year.
Read MoreDon’t Wait for Referrals
Whenever we chat with other businesses in general about how they market themselves, it seems that "word of mouth" is almost always the primary or only form of marketing they rely on.
Read MoreIntroducing Ascension into Your Business
Ascension is the process of moving existing customers to your higher value products and services. Ascension campaigns should be a major part of your sales process. Customers often stay on existing products or services even though they can benefit from, and can afford to, move up. This is
Read MoreThe Backbone of Sales Automation
One of the most important things you can do when growing your business is to create processes and systems. The most valuable systems are those which are scalable. If your company relies on you as their superstar talent for keeping the machine fed, then it will be difficult
Read MoreIncreasing Purchase Frequency
People live busy lives. They don’t always remember to do things on time even when it’s of benefit to them. Send reminders by email or SMS to keep you top of mind. The sending of regular reminders can be fully automated, so take advantage of technology (see our
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