![](https://www.salesoutreachheroes.co.uk/wp-content/uploads/2022/09/sales-outreach-asking-for-referrals.jpg)
Many businesses rely heavily on word-of-mouth marketing, where customers spread the word about their products or services passively.
While this type of marketing can be effective in the long run, it can also be slow and unpredictable.
Instead of simply hoping for referrals to happen, it’s important for businesses to actively stimulate and orchestrate the referral process. This may involve asking for referrals in a confident and non-needy manner, as the goal is to provide a great experience for the referred individual and make the referrer look and feel good.
By taking a proactive approach to referral marketing, businesses can create a more reliable and deliberate process for generating new customers.
Things to note when proactively canvassing for referrals:
- While word-of-mouth marketing can be a powerful form of marketing, it’s important for businesses to not solely rely on it. It’s beneficial to have a diverse marketing strategy that includes a mix of different tactics, such as online advertising, social media marketing, content marketing, email marketing, and more.
- One of the main benefits of referral marketing is that it can be more cost-effective than other forms of marketing. When a customer refers a friend or colleague, it’s often seen as a more trustworthy recommendation than a paid advertisement. As a result, referred customers may be more likely to make a purchase.
- To effectively stimulate and orchestrate referrals, businesses should make it easy for customers to refer their friends and colleagues. This may involve providing referral incentives or rewards, having a referral program in place, or simply making it easy for customers to share information about the business with their network.
- It’s important for businesses to regularly ask for referrals, as it’s not always natural for customers to think about recommending a company on their own. By proactively seeking out referrals, businesses can increase the chances of generating new customers through word-of-mouth marketing.
Ready to turbocharge your business growth through referral marketing? Let’s talk and see how we can make it happen.
Comments are closed