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People live busy lives. They don’t always remember to do things on time even when it’s of benefit to them.
Send reminders by email or SMS to keep you top of mind. The sending of regular reminders can be fully automated, so take advantage of technology (see our other post on that topic) to do some of the heavy lifting for you.
Some people worry about seeming too pushy. However, you’re offering something that has significant benefit to your customers, so actually, you’re doing them a great disservice by not being in touch with them regularly enough.
If you haven’t communicated as frequently as you should have with old-and-cold customers, then get in touch with them now. Past customers have trusted you enough to cross the chasm between prospect and customer.
This list is of tremendous value because much of the hard work involved in getting prospects to know, like and trust you has already been done. You just need to run a reactivation campaign to win them back; this is great for getting some quick wins and bringing in additional revenue.
Three steps to running a reactivation campaign:
- Start by going through your contacts and pulling out names of people whom you haven’t heard from for a while.
- Create a solid offer to entice them back to you.
- If they re-engage and start buying from you, follow up with them afterwards to make them feel special.
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