![](https://www.salesoutreachheroes.co.uk/wp-content/uploads/2022/11/Customer-Journey.png)
Some businesses have built a sales outreach infrastructure that constantly brings in new leads, follows them up, nurtures them and converts them into customers who repeatedly purchase.
Other businesses – in fact, most businesses – do what we call “random acts of marketing”.
They throw an ad up here, a campaign there, perhaps a website, landing page or brochure.
These sporadic, one-shot, random acts of marketing usually end up costing more than they bring in, which can be demoralising.
The tide is turning though, as more and more companies are looking to do more with less, turn their attention to automated systems where a cold lead enters one end and a sales opportunity comes out of the other.
Before any activity can be automated, you first need to understand the customer journey along with the touchpoints required to turn those contacts, who are blissfully unaware of what you do, into happy customers who repeatedly purchase.
We use customer journey mapping as the foundation of our sales outreach programmes, and as a blueprint for creating a predictable flow of customers for our clients.
It starts with the Customer Journey Map below.
![](https://www.salesoutreachheroes.co.uk/wp-content/uploads/2022/11/Customer-map-1024x941.png)
The activity on the left represents the start of the customer journey, and on the right is the point of purchase. You can also view this as your sales pipeline. The left is the top of the pipeline, where everybody enters, and the right is the bottom.
Here is the above customer journey map translated into an actual customer journey on a live campaign.
![](https://www.salesoutreachheroes.co.uk/wp-content/uploads/2022/11/SPPF-Funnel-Graphic-UPDATE-no-background-01-1024x611.png)
In this example customer journey, you can see they start their nurture on the far right. They arrive in the funnel after clicking an ad on Facebook to ‘Download a Free Brochure’. This lead magnet drives them to a landing page where they can submit their personal details in exchange for a brochure sent straight to their email inbox.
They are then entered into a sequence of nurture emails that drive some key messaging home to establish trust between the recipient and the client. This nurture series has a duration of 4 weeks at which point a final exit email is sent containing the option for them to book a call with a sales representative.
The customer in this example successfully books a call with a member of the sales team and is deemed as a ‘sales ready’ contact.
To create a customer journey map, you need to think it through from start to end. This is where the right partner can work with you to design something that fits perfectly with your needs, help you understand how it works, and then implement the technology and resources required to run it.
If you would like to find out more about how Customer Journey Mapping can help your business then please get in touch.
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